Salesforce CRM Development Services Built for Commercial Complexity. Scaled for Growth.

Custom development is required when business logic exceeds what Flow, validation rules, and formula fields can reliably govern – complex multi-object automation, high-volume batch processing, real-time API integration, custom UI components, and AppExchange product development. We default to declarative where it is sustainable and use Apex and LWC only when configuration creates brittleness or maintainability risk at scale.

Every Apex deliverable is peer-reviewed, built to a trigger framework pattern, and delivered with 85%+ meaningful test coverage validating business logic – not coverage padding. All development is delivered via Salesforce DX source control with documented architecture so your team or future partners can extend and modify it without reverse-engineering undocumented code.

Flow is preferred for approval processes, guided interactions, record-triggered logic, and scheduled automation maintainable by admins without code. Apex is required for complex conditional logic beyond Flow’s capabilities, high-volume data processing, real-time external callouts, and reusable business logic shared across multiple automation contexts. The decision is made in architecture review – declarative by default, programmatic where declarative creates risk.

We implement Salesforce DX source-driven development from the outset – all metadata in version control, scratch org development isolating feature work, CI/CD pipelines automating test execution and static analysis on every pull request, and governed environment promotion to production. For organisations on change-set deployments, we migrate to DX as part of the engagement – the uplift is recovered within the first year through reduced deployment failures and release preparation overhead.

Focused engagements – a complex LWC component set, a specific integration, or a Flow automation programme – complete in 4–8 weeks. End-to-end programmes covering CPQ custom logic, Experience Cloud portals, or multi-system integration are phased across 3–6 months. AppExchange product development from architecture to security review approval typically runs 4–6 months depending on product complexity and review iteration cycles.

Yes – we begin with an org audit covering Apex code quality, test coverage integrity, trigger architecture, Flow complexity, security vulnerabilities, and metadata volume – producing a prioritised remediation backlog with effort and risk quantified per item. Remediation is phased to address highest-risk items first without disrupting live operations, and a DevOps pipeline is established to prevent future debt accumulation.

Yes – we design managed package architecture, build to security review standards from day one, prepare review documentation, and manage the submission and iteration process. We also implement the Licence Management App, Environment Hub configuration, and subscriber org support infrastructure commercial AppExchange products require. Organisations attempting security review without prior ISV experience consistently underestimate the preparation involved – we scope and manage that as a defined programme deliverable.